Advanced Customer Analytics Targeting Valuing Segmenting and Loyalty Techniques Marketing Science Mike Grigsby 9780749477158 Books Free Books Online to Read XNU

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Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.

A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data.

Mike Grigsby,Advanced Customer Analytics Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science),Kogan Page,0749477156,Industries - Retailing,Marketing - General,Marketing - Research,Customer loyalty,Customer loyalty.,Customer relations,Customer relations.,Marketing research,Marketing research.,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / Industries / Retailing,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,Business Economics,Business Economics/Customer Relations,Business / Economics / Finance,Business/Economics,COMPUTERS / Databases / Data Mining,Databases - Data Mining,Great Britain/British Isles,How-to/Do-it-yourself,Market research,Monograph Series, any,Non-Fiction,Sales marketing,Scholarly/Undergraduate,TEXT

Advanced Customer Analytics Targeting Valuing Segmenting and Loyalty Techniques Marketing Science Mike Grigsby 9780749477158 Books Reviews :

Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.

A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data.

Mike Grigsby,Advanced Customer Analytics Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science),Kogan Page,0749477156,Industries - Retailing,Marketing - General,Marketing - Research,Customer loyalty,Customer loyalty.,Customer relations,Customer relations.,Marketing research,Marketing research.,BUSINESS ECONOMICS / Customer Relations,BUSINESS ECONOMICS / Industries / Retailing,BUSINESS ECONOMICS / Marketing / General,BUSINESS ECONOMICS / Marketing / Research,Business Economics,Business Economics/Customer Relations,Business / Economics / Finance,Business/Economics,COMPUTERS / Databases / Data Mining,Databases - Data Mining,Great Britain/British Isles,How-to/Do-it-yourself,Market research,Monograph Series, any,Non-Fiction,Sales marketing,Scholarly/Undergraduate,TEXT

Advanced Customer Analytics Targeting, Valuing, Segmenting and Loyalty Techniques (Marketing Science) [Mike Grigsby] on . b Advanced Customer Analytics/i/b provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions

 

Product details Series Marketing Science Paperback 264 pages Publisher Kogan Page; 1 edition (October 28, 2016) Language English ISBN-10 0749477156

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